Bennett Holloway Smith

Women outfit their home the same way they outfit themselves, with carefully chosen pieces that speak to who they are. Instead of typical room shots, we took a cue from the fashion industry, focusing on the details that turn a piece of furniture into a reflection of personal style. Tagline: So you.

2009 Graphis Advertising Annual, Gold

2007 District Addys, Gold and Special Judges Award

2007 and 2008 Dallas Addys, Silver and Bronze

Featured in Ad Age and Creativity

As Dr Pepper’s new digital agency, we were given the assignment to take Larry Culpepper into the digital space for Year 2 of the campaign. Year 1 was all about how Larry claimed he invented the new four-team College Football Playoff bracket. So for Year 2, we decided to create Larry's backstory. Just who in the heck is this guy, and how in the world did he invent the playoff?

As Americans, things like race, class and politics will always divide us. But one thing will always bring us together. Football. This 2015/2016 campaign for the Atlanta Falcons broke away from typical NFL advertising. It featured a grassroots anthem led by Samuel L. Jackson, calling Atlanta to "Rise Up" together on Sunday.

As a luxury retailer, Frontgate doesn't just sell home goods; they sell a lifestyle. Each piece becomes part of an overall impression. For this campaign, we wanted to get people thinking about what type of impression their home makes.

The poetic, rap-like flow of these Famous Footwear spots is purposely quick and fast-paced, just like a woman's life. Focus group testing makes every creative grumble. But for us, these spots tested through the roof because women saw these ads as a reflection of real life and not just another shoe commercial. 

This video ran on the DMA's owned channels and in their lobby as a way to get the conversation started prior to the opening of their first ever time-based media exhibit. The show featured 24 artists whose works delved into timely and polarizing topics. 

2017 Dallas Addys, Silver

Creative Director, Yours Truly

Copywriter, David Drown

Art Director, Trey Wright

As Schwab Trading Services new AOR we were tasked with differentiating and re-establishing them as a relevant player in today’s trading market. Many traders looked at Schwab as old and stodgy. This campaign helped position Schwab Trading Services as a place for traders to fuel their natural instincts. Over a two-year period I was the writer and associate creative director for all digital advertising, including, standard ad units, native display units, dynamic display units, rich media, social, pre-roll, micro-sites, landing pages, and materials for their first live-streaming event.

Women tend to form relationships with their beauty basics. We find something we like (or kind of like), and we just stick with it. Familiarity is easy. But maybe you’ve changed. Maybe your perfect match is still out there. This integrated campaign encouraged women to "Break Up With Your Makeup" and start playing the makeup field with all the innovative beauty basics ULTA has to offer.

2014 Dallas Addys, Bronze

With a small share of the market, we wanted to create something provocative and "tear out of a magazine" worthy for this small Parisian-inspired lingerie brand.

Using a vacant building as our canvas, we created this installation, which counted the exact number of feet and inches to the nearest Home Depot. This was part of a larger marketing effort to let people living in Manhattan know they didn't have to trek off the island to get home-improvement supplies. 

2010 Silver Obie Award

Featured in Ad Age and Creativity

During National Homelessness Awareness Month, approximately 2,000 of these marked bills were filtered into the money supply in Richmond, Virginia. The effort helped increase support for Hard Times Magazine, a publication written and sold by the area's homeless to help them make money.

Featured in ONE magazine

This parallax microsite for Go RVing features stories from real RV owners as they take the scenic route and find their "Away" along America's highways. The mobile experience of this microsite also features responsive design. 

POP for Auntie Anne's new Lemonade Mixers designed to catch the eye of tweens wandering the mall during summer break. Franchisees had customers asking if they could have the posters. That, along with an increase in numbers, proved the campaign was a hit.

Through real family photos, we hit on a truth: If you love camping, odds are you fell in love with it as a kid. "Dust it off" is a call to turn off the devices and rediscover the unfussy, unforgettable joy of camping with your kids. If anyone can own camping nostalgia, it's Coleman.

Featured in CMYK magazine

This campaign reminded people that no matter what your holiday personality, a Home Depot gift card is always the perfect choice. These videos ran as pre-roll on YouTube and as newsfeed content on Facebook and Twitter.

To give hope to individuals with lung cancer, we took a unique approach for MD Anderson. Instead of focusing on the patients, we focused on the caregivers. Because in trying times, it's our husbands, wives and children who make the most important decisions for us. This video features true stories told by families who battled cancer and won.

Promotional TV and signage for Wawa's annual Hoagiefest.